Keep Your Phone Ringing with Inbound Leads — Without Lifting a Finger

Some home-service pros are booked solid. Others? Struggling for calls.

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What’s the difference? An optimized Google Business Profile. 

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This checklist gives you the exact steps to:

• Show up more often in the Google Map Pack
• Rank higher than competitors (even the big guys)
• Turn everyday jobs into high-value inbound leads

What’s Inside

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On-Page Essentials

Fully complete your profile (categories, hours, services)

• Use exact-match service keywords in your description
• Add geotagged photos from every job site
• Post updates weekly (show off recent work!)
• Pin seasonal promos or FAQs to your profile

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Review & Reputation Wins

• Ask for reviews before, during, and after the job
• Get family members involved (if multiple people are impressed, ask!)
• Aim for 40–60% of jobs to generate a review
• Reply to every review with keywords and warmth
• Use team incentives to increase review volume

Ranking Boosters

• Tag every photo with location and service type
• Use real customer language in captions (match how they search)
• Include high-intent keywords like “repair,” “installation,” or “emergency”
• Monitor what posts perform best and double down

Bonus Tips to Rank

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3 Triggers That Make Your Phone Ring

• Exact-match keyword usage‍
• Recency + frequency of updates
• Consistent review flow and engagement

This is For You If You

• Use a CRM like ServiceTitan, Jobber, or Housecall Pro
• Get most of your best customers from Google search
• Want more booked jobs without chasing leads or hiring an agency
  
  

Want help doing all this automatically while your team is out in the field?
We can pull job info from your CRM and turn it into keyword-rich content that makes your phone ring.