Asking for a review after you leave the job can drop conversion down to >10%
We’ll show you exactly how to turn a simple, 6-cent, NFC card into a one-tap, always-updatable review funnel – plus a bonus trick to A/B-split the traffic.

Why tap-to-review beats any QR code

• 76 % of consumers read online reviews “always” or “regularly” before buying.
• Only 3 % bother if the link feels slow or clunky.
• NFC chips cost < .06 ¢ each yet drive as many as 3x more completed reviews in service businesses we monitor.

A one-tap card is the cheapest, fastest way to remove friction, and you can reuse the same tag forever.

Pick a blank NFC tag

1. Chip size
   • NTAG213 (144 bytes) handles any single URL.
   • NTAG215 (504 bytes) if you’ll add UTM tags later.
2. Form factor
   • PVC credit-card blanks for durability.
   • 25 mm stickers if you want tags on brochures or trucks.

Install a free writer app

Phone	App to grab	Why it works
Android	NFC Tools or NXP TagWriter	Two-tap URL writing, NTAG-compatible
iPhone XS +	NXP TagWriter	Apple’s reader can’t write; TagWriter can

Launch the app and stop at the home screen.

Grab your Google review link

1. Sign in to the Google account that owns the Business Profile.
2. Google-search your business name.
3. In the management panel, click Read reviews → Get more reviews.
4. Copy the URL Google pops up. That link opens the review dialog directly.

Build a 301-redirect bridge

You want a URL you can swap later without rewriting tags.

1. Choose a slug: https://www.yoursite.com/tap-review.
2. Point it to the Google link with a 301 permanent redirect:
   • WordPress: Redirection → Add Redirect → Source /tap-review, Target = Google URL.
   • .htaccess: Redirect 301 /tap-review https://g.page/r/ABC123/review.
3. Exclude the slug from navigation menus and your XML sitemap to keep your site tidy.

Optional: split traffic 50 / 50 with Vercel Edge

Need to direct half the taps to Yelp or a survey?

1. Deploy a tiny Vercel project.
2. Add middleware.ts:

tsCopyimport { NextResponse } from 'next/server';
export const config = { runtime: 'edge' };

export default () => {
  const pick = Math.random() < 0.5
    ? 'https://g.page/r/ABC123/review'
    : 'https://g.page/r/XYZ789/review';
  return NextResponse.redirect(pick, 302);
};

3. Point the NFC tag at https://tap.yoursite.com. Update targets or weights anytime—no app redeploy needed.

Encode the tag

1. App → Write → Add record → URL.
2. Paste https://www.yoursite.com/tap-review (or the Vercel URL).
3. Tap Write, hold your phone flat on the tag, wait for the success check.

The app automatically stores the link in NDEF format, nothing else to toggle.

Test and (optionally) lock

• Scan with at least one Android and one iPhone.
• Confirm the browser jumps straight to the review dialog.
• If everything works, return to the app and choose Lock / Make read-only to prevent tampering.

Pro tips and pitfalls

• Signal issues on metal? Stick a 1 mm foam pad behind the tag.
• SSL matters: Make sure both your bridge URL and review link are HTTPS or some phones will block the redirect.
• Shorter is faster: Very long UTM strings can add a half-second delay on older Android devices.
• Analytics: If you need tap counts, wrap the Google link in a Bitly or Rebrandly short URL before the 301.

Ready to try it?

One NFC card, a five-minute setup, and you’ve removed every excuse for customers not to rave about you. Give it a whirl today, or let DIYMktg build and ship pre-programmed cards so you can stay heads-down on the work you do best.