How to Keep Your Phone Ringing: Mastering Inbound Leads with Google My Business
In this article, show exactly how you can leverage Google My Business to ensure your phone keeps ringing
How to Choose the Right Keywords (Without Losing Your Mind in a Tool Spiral)
Most keyword research advice out there focuses on software, but when it comes to ranking on Google your brain is still best
Start Here: Why Local SEO Is the Foundation of Home Service Growth
Start Here: Why Local SEO Is the Foundation of Home Service Growth Start With the Real Question: Where Should I Focus First? The question I get most often—and honestly, the hardest one to answer—is: “What should I do first with local SEO?” And the truth is, this isn’t really an SEO problem. It’s a marketing […]
Backlinks vs. Citations for Plumbers: A Simple Guide
Backlinks vs. Citations for Plumbers: A Simple Guide Author:Stu Waters7/13/25 When it comes to showing up in Google, most home service businesses want the same thing: to be seen by people nearby who are ready to hire. That’s where local SEO comes in. At Orchard, we look at local SEO through three lenses—location, prominence, and relevance. Location is […]
Google Business Profile Checklist (2025)
Google Business Profile Checklist Author:Stu Waters6/18/2025 Keep Your Phone Ringing with Inbound Leads — Without Lifting a Finger Some home-service pros are booked solid. Others? Struggling for calls. What’s the difference? An optimized Google Business Profile. This checklist gives you the exact steps to: Show up more often in the Google Map Pack Rank […]